Twin Lotus
Twin Lotus Herbaliste Active Charcoal

Twin Lotus was looking to expand into the Premium toothpaste segment with a new product. After dialogues with their team, we created a new sub brand identity under the name of Herbaliste to represent a fusion of traditional herbal heritage and innovative research. With a new simplified logo, typeface and a dedicated Herbaliste leaf icon, the brown packaging is a bold statement of the brand's 50 year old passion and dedication to the only use of pure natural ingredients without artificial colors.

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