Schmidt Chef
Schmidt Chef Logo

Schmidt is one of Thailand oldest Baking Goods supplier that starting importing goods in the 1970’s. Mainly operating as a B2B merchant, Schmidt’s Chef is a signature for high quality food produce among its clientele. However, the Chef was in real need for a 20th Century make over and a recognizable, familiar new face. Our new Schmidt Chef kept his signature red scarf but featured a sophisticated new Chef suit and a new character fitting type font.

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