SNF Branding

Early 2014 Wiko Cutlery consulted shakes bkk with their plans to strategically expand their core business. We devised a new architecture and strategy to better address the different needs of their two main markets, mainland China and international clients. Their existing Schneidteufel brand, originally from Germany was shortened to SNF which will continue to present Wiko Cutlery’s existing values of tradition and trusted quality.

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