Project Description

MUTU PILLOW

Height adjustable air pillow

In 2017, we got approached by Australian start-up Somnium Labs to help develop their Mutu Pillow concept. Having won multiple awards for its strong concept and business potential, the original mutu prototype had to be completely reworked for production in Thailand with strict budget limits. Together with shakes, Somnium Labs redesigned the mutu pillow design, engineered the air pressure valve-mechanism, and the branded packaging for its crowdfunding campaign in 2018. The challenge we faced with mutu was how to create the most comfort without a foam-based structure, using only air-suspension cushions. We solved this problem by designing a laser-cut membrane featuring a mathematical pattern that sits between the foam and air pockets for optimal flexibility and head-cradling support.

Mutu achieved it funding goal of 1,300,322 THB and went into production in 2018.

Client: Somnium labs

Brand: MUTU

Type: Kitchen & house ware

Year: 2017

Services: Branding, concept design, development, Packaging, product shooting

SLEEP LIKE NEVER BEFORE

BACK TO PROJECTS